In addition to an optimal protection factor confectionary products in particular must convince and attract through packaging design. Aesthetics increase impulse purchases and brand loyalty by addressing the various senses.
The choice of materials and finishing techniques take on a special role in order to meet the high demands in design form, odour and taste neutrality as well as product protection. Plastic packaging is an ideal close contact medium for confectionery products and also addresses migration challenges.
One example of confectionery packaging is thermoformed plastic inlays for chocolates and biscuits in an array of solid and metallic colours with either a smooth or structured surface. Another popular offering is our sophisticated clear packaging of seasonal chocolate figures or confectionary promotional products. It is no wonder that the leading European confectionary producers trust and depend on Stäger's expertise.