Victorinox aim was not to hide the special ella women’s perfume flacon by showing off the contents of the box. That is precisely the reason why a highly decorated transparent folding box with a thermoformed inlay, all made of recycled PET (RPET), was chosen. Stäger delivered the demanding packaging solution from development through to production – all from one source.
The product’s implementation created a significant challenge which Stäger met utilizing its proven know-how and innovative skills. The packaging is suggestive of integrating a mirror in the perfume flacon. The mirror effect was achieved by applying a silver hot foil stamping on the inner side. The sides of the packaging box have a translucent printing and the back is finished with saturated color tones. The lettering ella on the front cover corresponds exactly with the one on the purple bottle. A perfectly custom fitting inlay out of thermoformed RPET holds the perfume flacon accurately in position.
Victorinox ella’s perfume flacon was awarded with the Swiss Packaging Prize 2015. Internally at Stäger we have also awarded the Victorinox flacon our highest ranking the Stäger Star because we are so convinced of this product’s value and high quality of design.
Stäger aims to continue using its know-how in creating success stories of innovative packaging solutions for its customers. We are committed to remaining at the forefront of packaging trends.